Rebranding:

Rebranding is the process by which a product or service developed with one brand or company or product line affiliationis marketed or distributed with a different identity. This involves radical changes to the brand's logo, brand name, image,
marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company. It may just involve merely superficial changes. Rebranding can be applied to either
new products, mature products, or even unfinished products.
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