Rebranding:
Rebranding is the process by which a product or service
developed with one brand or company or product line affiliation
is marketed or distributed with a different identity. This
involves radical changes to the brand's logo, brand name, image,
marketing strategy, and advertising themes. It usually results
in the repositioning of the brand / company. It may just involve
merely superficial changes. Rebranding can be applied to either
new products, mature products, or even unfinished products.
Hyperlink:
A hyperlink (often referred to as simply a link), is a reference
or navigation element in a document to another section of the
same document, another document, or a specified section of
another document, that automatically brings the referred
information to the user when the navigation element is selected
by the user.....http://ping.fm/s1LM7
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As we chatted I confided that I didn't realize that unused
knowledge can hurt. We both commented that sometimes we
just don't know what we don't know...and that we are perfectly
happy not knowing what we are missing out on...
until we know.